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Level up customer understanding
Level up customer understanding
What's inside: Design system impact, inferential survey methods, UX honeycomb, levels of customer understanding, effective critiques, and more.
Newsletter • Jul 12, 2024 • 3 min read
Hey folks,
Here are the top 10 things I found worth sharing and your UX tip of the week.
UX tip of the week
UX tip of the week
Level up customer understanding.
Explore the three layers of reality by Hannah Shamji, Helio’s expansion of it into the four levels of customer understanding, and additional factors such as empathy and cultural awareness.
[1] What users say. What users tell others.
[2] What users think or feel. What users tell themselves.
[3] What users do. What actually happened.
[4] Why users did/do it. Why users make choices.
Collate and synthesize how many signals (and how strong they are) for each of these levels the team has concerning your product.
Which levels would the team label as red, yellow, or green?
What will the team align on to turn reds and yellows to green?
Top 10 things worth sharing this week
Top 10 things worth sharing this week
Bianca Work detailed 3 “weird” survey methods and their impactful use cases: MaxDiff, TURF, and Conjoint.
"How might we get valuable information shared and understood effectively during user interviews?” If you haven’t tried designing with users, explore these 5 examples and related pitfalls from Laura Eiche to determine how you’d like to pilot this approach.
Marcos Rezende wrote about how to reduce cognitive overload when designing for human cognition.
Kevin Tomasso conducted an experiment with GPT to produce valuable qualitative research analysis (part 1, part 2). “This journey, from user interviews to tangible feature ideas, was nothing short of exhilarating. I could now repeat this process for each theme from the interviews and create a full design backlog of job stories.”
On design systems: Sepeda Rafael wrote about crafting an effective design system strategy. Richard Banfield wrote about how design systems can be profit drivers and create value beyond adoption metrics. Nathan Curtis presented different metric buckets at the latest Clarity conference.
View Transitions for multi-page apps (MPAs) are now supported in Chrome. Learn more in this talk by Bramus Van Damme, and explore this demo in Chrome Canary.
On UX frameworks: Andrew Kucheriavy penned the 15 Usability Impediments to Good UX. Peter Morville created the UX Honeycomb (useful, usable, desirable, findable, accessible, credible, and valuable). See also this.
Brush up on typographic hierarchy with Oliver Schöndorfer and designing with type in mobile app settings with Andrii Zhulidin.
Cameron Moll shared his perspective on how to have effective design critiques, and Nick Finck shared an additional perspective.
Pablo Stanley and Together Art team continue to evolve their course Master Gorgeous UI Design, such as with actionable design principles.
Thanks for reading!
This newsletter is a free hand-crafted resource for the UX community and beyond. If you like it, browse the archive, subscribe, and consider forwarding it to a friend.
Sincerely,
Gerren
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