UX Impact: Data Claims

• “While over 60% percent of brands believe maintaining a consistent brand is important when generating leads and communicating with existing customers, 81% of companies still deal with off-brand content.” (link, 2019)

• “Of startup unicorns surveyed, they believed that design lead to higher sales (14%).” (link, 2016) 

• ⭐ “Among all customers, 73% point to experience as an important factor in their purchasing decisions, behind price and product quality.” (link)

• “93% of buyers make decisions based on visual appearance. 85% of buyers claim color is the primary reason for buying a product. 80% of people believe color increases brand recognition. 90% of snap judgements can be based on color alone.” (link, 2025)

• ️⭐ “During the first 0 to 5 seconds of page load, each additional second of waiting causes a 4.42% loss in conversion rate (note: load time calculated with a 3G connection).” (link, 2024)

• “Mobile sites loading in two seconds or less have a 15% higher conversion rate than average mobile sites.” (link, 2023)

• “Your site’s conversion rate can drop to 34% if it takes 2 seconds to load.” (link, 2022)

• “66% of customers are willing to pay more for a great experience.” (link, 2020)

• “The same research states that good UI can increase conversion rates by up to 200%, and good UX can double this — up to 400%.” (link, 2016)

• “According to a survey by Forrester, when organizations work on enhancing their UX, they experience 14.4% increase in customers’ willingness to pay.” (link, 2016)

• ⭐ ️“Research by Google’s core web vitals shows that a 1-second delay in load time can result in a 7% decrease in conversions.” (link)

• “’Customer-obsessed’ [1] organizations reported 41% faster revenue growth than those at non-customer-obsessed organizations. (link, 2024)

• ⭐️ “According to a report from Maze, research mature orgs deliver 2.3x better business outcomes such as increased revenue (4.2x).” (link, 2023)

• ⭐ “A significant 70% of companies view UX and customer experience (CX) as crucial factors distinguishing them from competitors.” (link, 2023)

• ⭐️ “Companies that invest in improving their customer experience often see substantial benefits, such as a 32% rise in cross-selling and up-selling opportunities.” (link, 2022)

• ⭐️ “Consistent branding can increase revenue by 33%.” (link, 2019)

• “Consistent brand presentation across all platforms increases revenue by up to 23%.” (link, 2019)

• ️“Top-quartile MDI (McKinsey Design Index) scorers saw 32% higher revenue growth and 56% higher total returns to shareholders (TRS).” (link, 2018)

• “Of startup unicorns surveyed, they believed that design lead was accretive to fundraising (75%).” (link, 2016) 

• “As stated in the research by Forrester, on average, every dollar invested in UX brings 100 dollars in return, translating to an extraordinary ROI of 9,900%.” (link, 2016)

• “Customers are willing to pay more for the experience qualities that matter most to them: 43% of consumers would pay more for greater convenience, 42% would pay more for a friendly, welcoming experience and 65% of U.S. customers find a positive experience with a brand to be more influential than great advertising.” (link)

• “According to a study by Adobe, 75% of design professionals believe that staying current with design trends is crucial for keeping a product competitive and relevant.” (link)

• N/A

• “77% of business leaders believe that deeper personalization leads to customer retention [1].” (link, 2025)

• “Brands that excel at personalization are 71% more likely to report improved customer loyalty.” (link, 2024)

• “67% of customers cite unpleasant experiences as a reason for churn.” (link, 2023)

• ⭐️ ️“Companies that invest in improving their customer experience often see substantial benefits, such as a 42% increase in customer retention.” (link, 2022)

• “47% of consumers will tell others about a bad web experience they had and are less likely to return to the site.”(link, 2020)

• “43% of customers say they spend more of their hard-earned money on brands to which they are loyal.” (link,2019)

• “94% of consumers cited design as the main reason for leaving or mistrusting a website.” (link, 2018)

• “32% of all customers would stop doing business with a brand they loved after one bad experience.” (link, 2018)

• “Of startup unicorns surveyed, they believed that design lead to higher customer retention (44%).” (link, 2016) 

• ️ ⭐️ “If customers don’t feel that a business cares about them, 68% would stop transacting with that business.” (link, 2015)

• “According to HBR, acquiring a new customer can cost 5 to 25 times more than keeping an existing customer.” (link, 2014)

• “Companies that regularly ask for and act on customer feedback see a 15% increase in customer retention.” (link)

• “Consistency in design across different platforms (web, mobile, etc.) can improve user retention by 20-30%. Users appreciate interfaces that behave similarly, allowing them to transfer their knowledge and skills seamlessly between devices.” (link)

• “Improving UX design to increase customer retention by just 5% can lead to a 25% to 95% increase in profits. (link)

• ⭐️ “According to a Motista study, customers who feel connected to a brand emotionally will have a lifetime value that is 306% higher.” (link)

• “39% of user frustrations on desktops are from slow loading webpages.” (link, 2023)

• ️⭐️ “Companies that invest in improving their customer experience often see substantial benefits, such as a 33% boost in customer satisfaction.” (link, 2022)

• “68% of consumers believe a business should tailor its experience based on their tastes and preferences, according to Oracle.” (link, 2015)

• ️⭐️ "Research by Baymard Institute shows that addressing performance and accessibility issues can boost user satisfaction by 29%." (link)

• “57% of users won’t recommend a brand that does not have a good website design.” (link, 2025)

• ️“94% of consumers said they would recommend a brand with which they are emotionally engaged.” (link, 2019)

• ️⭐️ “WebFX says that 75% of your product’s credibility comes from design.” (link, 2025)

• ️⭐️ “According to a report from Maze, research mature orgs deliver 2.3x better business outcomes such as improved brand perception (3x).” (link, 2023)

• ️⭐️ “First impressions are 94% design related. For first impressions, visual appeal even beats usability, and a positive first impression can increase overall satisfaction.” (link, 2022)

• “It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website (esp. visual appeal) that determines whether they’ll stay or leave.” (link, 2022)

• “The elements consumers appreciate the most in website design are photos and images (40%), color (39%), and videos (21%).” (link, 2021)

• “A Forbes study found that consistency in the color palette for your brand’s logo, digital content, and promotional material can improve brand recognition by upwards of 80%.” (link, 2019)

• “Judgments on website credibility are 75% based on a website’s overall aesthetics.” (link, 2018)

• “According to a survey by Forrester, when organizations work on enhancing their UX, they experience 15.8% decrease in probability of switching brands.” (link, 2016)

• “According to a study by Microsoft, 77% of customers view brands more favorably if they proactively invite and act on customer feedback.” (link)

• “If you focus only on checkout usability issues which have been documented by Baymard Institute to be solvable, the average large-sized e-commerce site can gain a 35.26% increase in conversion rate through better checkout design.” (link, 2023)

• "A significant 70% of customers abandon their purchases due to unfavorable user experiences." (link, 2023)

• "A remarkable 73% of customers feel that brands fail to provide a seamless experience across different channels, including their websites." (link, 2023)

• “According to the Baymard Institute, the average cart abandonment rate is just about 70%. Among the top reasons why customers abandon their cart at checkout, around half are due to poor UX.” (link, 2023)

• “An overwhelming 86% of visitors landing on a company’s website home page seek information about the company’s products and services as their top priority.” (link, 2023)

• “It takes 2.6 seconds for eyes to settle on key areas of a web page.” (link, 2022)

• ⭐️ “42% of consumers will leave a website because of poor functionality.” (link, 2021)

• “When looking at a website for the first time, 38% of consumers look at a page’s layout or navigational links” (link,2021)

• “38% of people look at a website’s page layout or navigational links when visiting a website for the first time.”(link, 2021)

• ⭐️ “94% of online users said in a survey that easy navigation is the most important website feature.” (link, 2021)

• “60% of consumers rate usability as an important design characteristic for an online shop.” (link, 2020)

• “A well-designed user interface can increase your website’s conversion rate by up to 200%.” (link, 2016)

• “83% of people say a ‘seamless experience across all devices’ is very important.“ (link, 2018)

• ⭐️ ️“Mobile users are 5 times more likely to give up on a task if the website isn’t optimized for mobile devices.” (link)

• “If a website takes more than 3 seconds to load, 40% of the people will leave that site.” (link)

• ⭐️️ “88% of people will stop engaging with a website if the design is unattractive.” (link, 2025)

• “38% of people are less likely to return to a website after a bad experience.” (link, 2025)

• “On 70% of mobile landing pages analyzed, it took more than 5 seconds for visual content above the fold to display, affecting user engagement.” (link, 2023)

• "74% of people are more likely to return to a mobile-friendly site, and 67% are more likely to buy a product or service from such a site." (link, 2023)

• "52% of users indicated they are less likely to interact with a company that doesn't employ responsive mobile design." (link, 2023)

• ⭐️️ “38% of people will stop engaging with a website if the content or layout is unattractive.” (link, 2021)

• “39% of users will stop engaging if the images don’t load.” (link, 2019)

• “Research conducted by Toptal shows that 90% of users will continue shopping because of great UX.” (link, 2018)

• “Of startup unicorns surveyed, they believed that design lead to higher customer engagement (21%).” (link, 2016) 

• ️⭐️ “Due to poor performance, 90% of users have stopped using an app.” (link)

• “According to Google’s annual UX report, 70% of users now expect a dark mode option in apps.” (link)

• N/A

• "90% of CX Trendsetters report positive ROI on AI tools for agents." (link, 2025)

• "Nearly two-thirds of consumers say they expect more personalized service with AI." (link, 2025)

• “70% of customers expect anyone they interact with to have the full context of their situation.” (link, 2025)

• "85% of consumers go out of their way to switch to a company that has better customer service.” (link)

• ⭐️ ️“According to a report from Maze, research mature orgs deliver 2.3x better business outcomes such as reduced time-to-market (4.3x).” (link, 2023)

• ⭐️ “Of startup unicorns surveyed, they believed that design lead to faster product cycles (30%).” (link, 2016) 

• N/A

• "Approximately $2.6 billion in annual revenue is forfeited due to sluggish website loading times." (link, 2023)

Accessibility

• "Automated static analysis checkers are helpful, but it's important to keep in mind that they can only catch 30% of accessibility issues. We need to rely on human intervention too." (link, 2024)

• ⭐️ “The WebAIM report found that 97.8% of home pages had automatically detectable Web Content Accessibility Guidelines (WCAG) 2 AA failures.  Home pages averaged 59.6 detectable errors.” (link, 2019)

• N/A

General

• ⭐️ “Senior executives stack-ranked the top 3 greatest design weaknesses: Employ design metrics (17%), Create a bold user-centric strategy (10%), and Embed design in the C-suite (10%).” (link, 2018)

• “Adobe’s executive creative director Steve Gustavson argued that 50% of companies Adobe surveyed attest that design plays a huge role in how they achieve success.’” (link, 2017)

• “16% of respondents of a survey by UserZoom said that everybody on the team owns user experience. What is more, 14% claim that at C-level each business unit is responsible for UX.” (link)

Design System

• ⭐️ “70% of UX teams cited poor cross-team alignment with design systems as a major pain point.” (link, 2023)

• “A Stack Overflow survey revealed that 60% of developers believe better collaboration with designers would improve Design System adoption and implementation.” (link, 2022)

Design System

• "67% of maintainers are dissatisfied with their design system's current stance on accepting contributions." (link, 2022)

• "Regular system audits can reduce inconsistencies by up to 25%." (link)

• "60% of design system users said they faced issues with documentation or updates according to UX collective poll." (link)

• ⭐️️ "A report from Atlassian showed that 45% of teams cited design debt as a major blocker to innovation." (link)

• ⭐️ "40% of teams cite unclear documentation as their biggest barrier to adoption." (link)

• ⭐️️️️ "A design system team of 5 supporting 200 consumers would need to improve efficiency by ~2% to break even. Based on efficiency alone, this outlined scenario provides $35M in annual net value." (link)

General

• ⭐️ “Research by UXPin suggests that 50% of UX improvements can be made with minimal effort, provided they’re prioritized correctly.” (link)

Research

• ⭐️ “Companies, where user research is well integrated across the product development process, are more likely to notice a positive impact on business metrics (30%-70% difference compared to the companies where user research is only the designer’s job).” (link)

Design System

• ️ “When accessing [Cycle Time] in projects with our clients, we’ve found a Goldilocks zone between 20–40% greater cycle capacity.” (link, 2024)

• ⭐️ “We found that when participants had access to a design system they completed their objective 34% faster than without a design system. (That’s equivalent to adding another 3.5 designers to the team each week!)” (link)