FIELD GUIDE #1 

UX Impact: Data Claims

Advocate for the impact that UX can have on business outcomes by leveraging this compilation of 80+ data claims.

Over the past decade, numerous studies have been conducted to illuminate the business impact of investing in UX.

Last updated: Feb 15, 2025

1. Make Money x Direct Impact (32)

A. Sales (3)

B. Conversion (8)

C. Growth (11)

D. New Value (0)

E. Retention (15)

2. Make Money x Indirect Impact (41)

A. Satisfaction (4)

B. Net Promoter Score [NPS] (2)

C. Brand Perception (9)

D. Usability (15)

E. Engagement (11)

3. Save Money x Direct Impact (6)

A. Sales & Marketing (0)

B. Support & Service (4)

C. Dev & IT (2)

D. HR & Ops (0)

4. Save Money x Indirect Impact (18)

A. Maintenance (1)

B. Bugs & Errors (2)

Accessibility

C. Training Time (0)

D. Collaboration (5)

General

Design System

E. Internal Tools [DS] (6)

Design System

F. Process (4)

General

Research

Design System

If you want to track the impact of UX design on your business, start with key metrics (usability, design KPIs, SaaS, etc.).

Seeing the change in your personal data is more important than all the statistics from the reports out there, and mixing it with storytelling is a powerful tool for influencing.

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