Work

A selection of case studies spanning team scaling, AI strategy, product launches, and brand transformation across 8am, Indeed, Creative Market, and Y Combinator.

Case studies are available on request or in live presentations.

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8am

Senior Director, Design & Research | March 2025 - Current

8am: UX Org Evolution

I inherited a small UX team at 8am with significant coverage gaps across the product portfolio. I built a hiring and leveling framework and scaled the team substantially, achieving full squad coverage in less than a year.

8am: Rebrand

AffiniPay was rebranding into a single unified brand, 8am, needing every active user migrated without disrupting daily work. I bridged the brand team and an outside agency's work into product design clarity, migrating 8am's full user base with no measurable UI-related disruption.

8am: Internal AI

8am's UX team had no governed way to build with AI, just ad hoc usage. I co-led the shift to AI-native design practices, building governed AI tooling paired with design-system powered AI prototyping that's supporting the company's broader AI roadmap.

8am: AI Product Vision

8am lacked both a product ecosystem vision and an AI vision. I led a cross-functional leadership workshop, scoping and delivering an AI vision prototype that helped shape the company's AI direction, showcased at Kaleidoscope.

8am: Design System

8am's design system effort was a skunkworks project needing funding and activation. I championed it into a fully resourced initiative that achieved full developer adoption within a year, supporting the company's rebrand and platform modernization.

YCombinator

Lead Product Designer | Oct 2024 - Mar 2025

YCombinator: Bookface Redesign

Y Combinator's private platform for founders lacked a cohesive design foundation. I led research and redesigned the core web experience, established its first design system, and launched new native mobile apps.

Indeed

Senior UX Director | Jun 2022 - May 2024
UX Director | Feb 2019 - Jun 2022

Indeed: Hiring Platform

COVID severly impacted Indeed's jobs and revenue in weeks. I volunteered to lead a cross-GM team building a dual-track MVP and 3-year vision to automate sourcing to the interview stage, driving 185% YoY revenue growth and a 72% Positive Interview Rate in year one.

Indeed: Hire

Indeed Hire, a tech-focused recruiting-as-a-service (RaaS) product, stalled by 2018 at a -20.8 NPS with just 21 annual hires per recruiter. I led a research-backed jobs-to-be-done framework to prioritize recruiter-facing fixes while refreshing employer and jobseeker surfaces, driving a 20% YoY revenue increase and an 85% NPS lift in 15 months.

Creative Market

Chief Design Officer | Sep 2012 - Feb 2019
(Director of Design & Community at Autodesk | Feb 2014 - Jul 2017)
Design Director | Apr 2012 - Sep 2012

Creative Market: Pro

Creative Market Pro, an elevated-brand SaaS for agency and in-house professionals, launched in February 2018 but converted only 15% of target customers as churn hit 45% within five months. I traced the gap to catalog and licensing issues, redirecting the team toward $100K in enterprise deals and shaping the marketplace's future subscription model.

Creative Market: Marketplace

Launched a two-sided marketplace for digital design assets. I led design strategy through continuous visual evolution and dozens of feature additions, scaling it from MVP to 5.3M members and 28K shops, ahead of acquisitions by Autodesk after 2 years and Dribbble after 7 years.

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