About

Hello there! I'm Gerren Lamson, a user-focused, outcome-oriented design and product leader based in Austin, Texas.

Currently, I serve as a Senior UX Director at Indeed for the Employer Growth & Innovation group. I lead the UX team and experience strategy for employer offerings such as the following: Indeed Hire, Indeed Hiring Events (virtual, onsite), Scheduling & Interviewing, Interoperability, Workflow Automation, among others.

Before this, I was the early founding designer of Creative Market where I designed the MVP and helped scale the business over 7 years resulting in it being acquired twice (Autodesk in 2014, Dribbble in 2020).

Before that, I designed digital and physical branding, marketing, and experiences while working at boutique-to-large agencies over 8 years.

I'm passionate about connecting new and seasoned UX practitioners to insights, resources, and opportunities.

Career

Senior UX Director

Jun 2022 - Present (1 yr 11 mo)

Served on the Employer Growth & Innovation leadership team. Led the UX team and experience strategy behind offerings and capabilities such as ATS integrations, AI/LLM capabilities, workflow automation platform, scheduling & interviewing, hiring events, full-service recruiting, enterprise solutions, and more.

Highlights:


UX Director

Feb 2019 - Jun 2022 (3 yrs 5 mos)

Served on the Recruiting Automation leadership team. Led the UX team and experience strategy in delivering new offerings of enterprise candidate evaluation and management, scheduling & availability, hiring events, equity features, and full-service recruiting.

Highlights:

Chief Design Officer

Sep 2012 - Feb 2019 (6 yrs 6 mos)

Served on the leadership team as the founding designer. Led the UX team and end-to-end experience strategy behind the design marketplace, platform capabilities, and subscription product. 

Served as Director of Design & Community, Marketplace at Autodesk from Feb 2014 - Jul 2017 after Creative Market was acquired.

Highlights:


Design Director

Apr 2012 - Sep 2012 (6 mos)

Highlights:

Senior Designer

Jun 2011 - Apr 2012 (11 mos)

Established web design processes and educated the team about digital design workflows for new business offerings as the only in-house interactive designer. Led digital projects end-to-end with in-house front-end developer and contributed to pitches that won new accounts.

Select clients:
HomeAway, USAF, Hallmark, Marshalls

Highlights:

Senior Designer

Jun 2009 - Jun 2011 (2 yrs 1 mo)

Led full-cycle digital design projects in a cross-functional agency team. Pitched interactive work to new and existing clients. Led internal design critiques and collaborated with engineering and content teams to build digital experiences. Provided client teams with technical training.

Select clients:
Livestrong, Central Market, Paypal, LG, Disney, University of Texas

Highlights:

Designer

Jan 2007 - Jun 2009 (2 yrs 6 mos)

Operated as lead web and environmental designer. Owned the full lifecycle of projects and collaborated closely with principal on all creative work. Carried multiple clients and projects which improved revenue growth and offerings of the studio. Delegated production work to junior designers and interns. 


Select clients:
Culinary Institute of America, Valero, Pearl Brewery, Tobin Foundation

Highlights:

Freelance

Creative Director & Designer

Jun 2003 - Apr 2015

Provided startups, businesses, and non-profits with services to help them achieve their goals like market and UX research, product strategy, branding & identity design, product and UX design, print design, illustration, writing, creative direction, education, workshops, marketing, advertising, and more.


Select clients:

AIGA, Creative Mornings, Puma, Workman Publishing, InVision, Cisco, Blackboard, Help Ink, HowDesign, Over App, Design Studio App, United Pixelworkers, and more.


Clients

Companies I've designed for:

LG, Disney, H.E.B., InVision, GSD&M, AIGA, Blackboard, Cisco, Creative Mornings, Culinary Institute of America, Livestrong, PayPal, Pearl Brewery, University of Texas, Valero, and more.

Speaking

Conferences and podcasts I've had the opportunity to speak at: Dribbble Overtime, AIGA Austin, Circles Conf  2013, Creative Mornings