About
Hello, I'm Gerren. I'm an outcome-oriented user experience and product design exeuctive leader based out of Austin, Texas.
I am passionate about designing end-to-end experiences and building cross-functional teams that deliver efficient, effective, and equitable value and outcomes for both users and businesses.
I excel at amplifying the strengths of others, clarifying the intent of products to solve actual user problems and needs, raising the quality bar of design, and mentoring talent to new heights.
Experience
YCombinator
Lead UX Designer (Contract)
Oct 2024 - Current
Responsibilities: UX Strategy, UX Design, User Research, Content Design
Indeed
Senior UX Director
Jun 2022 - Jun 2024 (2 yrs)
Segment: B2B, SMB & Enterprise
Disciplines: UX Design, User Research, Content Design, UX Development
Geo: US, EMEA
UX team size: 36 → 54
Products: Indeed Hire, Hiring Events, Scheduling & Interviewing Platform, Interoperability (ATS Integrations), Workflow Automation, among others.
UX Director
Feb 2019 - Jun 2022 (3 yrs 5 mos)
Segment: B2B, SMB & Enterprise
Disciplines: UX Design, User Research, Content Design, UX Development
Geo: US, EMEA
UX team size: 5 → 36
Products: Indeed Hire, Hiring Events, Enterprise Candidate Management, Equitable Hiring Solutions, among others.
Creative Market
Chief Design Officer
Jul 2017 - Feb 2019 (1 yr 8 mos)
Segment: B2C
Disciplines: UX Design, User Research, Community Management, Catalog Curation
Products: Marketplace, Pro
Acquired by Dribbble in 2020
Autodesk
Director of Design & Community, Marketplace
Feb 2014 – Jul 2017 (3 yrs 5 mos)
Segment: B2C
Disciplines: UX Design, User Research, Community Management, Catalog Curation
Products: Marketplace (added: Photos, 3D, Adobe extension)
Creative Market
Chief Design Officer
Sep 2012 – Feb 2014 (1 yr 5 mos)
Segment: B2C
Disciplines: UX Design, User Research, Community Management, Catalog Curation
Products: Marketplace
Acquired by Autodesk in 2014
Design Director
Apr 2012 – Sep 2012 (6 mos)
Segment: B2C
Disciplines: UX Design, Catalog Curation
Products: Marketplace
GSD&M
Senior Designer
Jun 2011 - Apr 2012 (11 mos)
Select clients: US Airforce, HomeAway, GSD&M, Corona
Springbox
Senior Designer
Jun 2009 - Jun 2011 (2 yrs 1 mo)
Select clients: Livestrong, Central Market, Paypal, LG, Disney, University of Texas
Giles Design
Designer
Jan 2007 - Jun 2009 (2 yrs 6 mos)
Select clients: Frost Bank, Culinary Institute of America, Valero, Pearl Brewery, Tobin Foundation
Verssa Consulting
Designer
Jan 2005 - Jan 2007 (2 yrs 1mo)
Independent Weekly
Graphic Production Intern
Oct 2004 - Mar 2005 (6 mos)
Services Offered
Brand Strategy
Brand Research
Brand Audit & Evaluation
Competitor Analysis
Market Research
Brand Concept Testing
Brand Metrics
Brand Strategy
Mission
Vision
Core Values
Brand Narrative
Brand Attributes
Brand Promise
Brand Positioning
Target Segment(s)
Archetypes / Personas
Brand Elements
Mood Board
Logo
Color Palette
Type Palette
Custom Font Design
Voice & Tone Guidelines
Imagery
Icons
Illustrations
Photography
Shapes
Patterns
Textures
Motion
3D
Brand Applications
Stationery
Business Cards
Letterhead
Envelopes
Notepads
Presentation folders
Invites & cards
Marketing
Digital
Social media graphics
Email marketing
In-app marketing
Advertising banners
Infographics
Ebook
Presentation decks
White papers
Digital signage
Physical
Brochures & flyers
Catalogs
Posters
Menus
Packaging design
Stickers & labels
Advertising
Promotional
Company swag
T-shirts and apparel
Drinkware
Writing utensils & notebooks
Calendars
Gift cards
Environmental
Exterior signage
Interior signage
Wayfinding signage
Office design
Event signage
Art installations
Interior design
Product & UI/UX usage examples
Brand guidelines & brand board
Product Strategy
Vision & strategy
OKRs & roadmap planning
Performance evaluation report
User metrics
Website Design & Applications
Corporate sites
Ecommerce sites
Portfolio sites
Landing pages
Blogs
Web App
Enterprise solutions
Social media sites
Mobile Web Design
Mobile app design
App icon design
Responsive design
Progressive web apps
User Research
Research strategy
Customer interviews
Heuristic evaluation
Surveys
Contextual inquiry
Usability & concept testing
Design System
Guidelines
Components
Accessibility audit
Miscellany
EDUCATION
Bachelors in Fine Arts, Design, University of Louisiana at Lafayette
CERTIFICATIONS
Responsible AI: Principles and Practical Applications (LI Learning)
Artificial Intelligence and Business Strategy (LI Learning)
Enterprise Design Thinking - Team Essentials for AI (IBM)