Map user environment & emotional drivers

What's inside: AI UX patterns, cognitive accessibility, UI density, dark pattern library, decision tree, process concepts, and more.

Newsletter • May 31, 2024 • 3 min read

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Hey folks,

Here are the top 10 things I found worth sharing and your UX tip of the week.

UX tip of the week

Map user environment and emotional drivers.

Helge Tennø shared that customer experience investments are underperforming per recent reports by Forrester and AI Infrastructure Alliance.
Personas and Archetypes have been our failing attempts to meaningfully systemize customer segments because they lack the following:
- A model to map each customer’s “system” (their tools, environment, context) and account for complexity and uncertainty of scenarios or use cases.
- Understanding their emotional decision-making and alternate paths it may lead them down. See Don Norman’s 3 levels of emotional product interactions and behavioral science.
- All customers are individuals and there is not set route for everyone to take. Map enough individuals to find common behaviors in environments to build product opportunities against.

Top 10 things worth sharing this week

Ryan Tang took a look back in history to identify the future of emerging UX patterns in Generative AI experiences. Revisit the importance of classic usability for AI by Jakob Nielsen.
Dive into a collection of top resources on designing for neurodiversity and cognitive accessibility.
Avoid 5 mistakes for leveraging design and tempting tarpit ideas to create a successful startup and happy users.
Matthew Strom wrote about what UI density means and how to design for it. “We should try to increase value density as much as possible.”
Jim Kalbach discussed how facilitating effective mapping exercises should increase team alignment. Dive into The Wardley Map, 1-2-4-All, and Rose-Bud-Thorns. Explore more liberating structures or read The Surprising Power of Liberating Structures.
Spend some time with NNG’s dark pattern library and consider if you need to make a business case to mitigate any of them in your product(s).
Tomer Sharon spoke about measuring the user experience at mind the product. “I’d argue that coming up with a number for an overall satisfaction score should not come from a question about the overall experience. It should come from a series of questions about the most important components which are then aggregated into one score."
Use a decision tree to determine what UI components to use for each feature and use case.
Leading with emerging tech instead of user needs increases the chances of poor-fit aka technology looking for a use case. What role can UX play when emerging tech is the driving force that is shifting the interface landscape?
“The process should serve good design, not the other way around. The more the team trusts one another, the simpler the process should be.” Read more about process from Doc.

Thanks for reading!

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Sincerely,
Gerren

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