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What's inside: Jakob’s Law, design presentations, UX of AI, AI feature bolt-ons, designer growth framework, managing under-performers, and more.
Newsletter • Jun 14, 2024 • 3 min readHey folks,
Here are the top 10 things I found worth sharing and your UX tip of the week.
When should you consider diverging from standard UI components?
When we encounter familiar interface patterns and conventions, we intuitively understand them based on previous experience. This rule of thumb is the basis of Jakob’s Law.
Set an intentional goal for breaking familiarity such as the following:
Differentiating from competitors through branding, unique features, and atypical interactions (e.g. engaging with rich storytelling content in a scroll-based browser interaction)
Delivering a better exploration or a surprise as the desired outcome.
Make sure to root the user problem, need, and solution in user research and testing.
Learn about vocal delivery, language techniques, and narrative to make more impactful design presentations.
Jakob Nielsen and Sarah Gibbons explain what will happen to AI, layoffs, and bad managers in the future of UX.
“If you aren’t aligned with a human need, you’re just going to build a very powerful system to address a very small — or perhaps nonexistent — problem.” Josh Lovejoy shared about the UX of AI using Google Clips for Google Design.
Examine how the endemic culture of design often creates unsustainable solutions in Design Is The Problem by Nathan Shedroff.
Luke Wroblewski wrote about considerations for companies looking to bolt on AI features. Why is it a bad idea?“When you're integrating [AI] features, it's often harder to tell [if you’ve earned each user by providing value not just promotions.]”
“The Growth Matrix for VanMoof provided a foundation for hiring and growing T-Shaped individuals, promoting overlaps in knowledge and competency, ensuring a more resilient and efficient team.” Shannon Thomas shared a solid growth framework for design teams. See also: product designer job levels at Intercom.
Employees want 3 things from work: career, community, and cause. See also: 5 ways you are sabotaging your own happiness at work.
Explore some of the reasons stakeholders might not be listening to you with Joanna Weber.
“Strategy is an integrated set of choices that compels desired customer action. But the best way to start is with a pareto chart. What are the biggest gaps between what you wish was happening and what is happening? Start with the biggest one and ask: ‘what different choices could we make to cause the gap to go away?’.” More from Roger Martin in where to start with strategy.
Ro Fernn shared how to leverage the C.A.R.E.S. (Communicate, Accountability, Roadmap, Execution, and Support) framework to effectively manage low performers.
Thanks for reading!
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Sincerely,
Gerren