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What's inside: Rethink MVPs, Adobe AI debacle, research impact, UX benchmarking, strategy vs planning, evangelizing design, and more.
Newsletter • April 19, 2024 • 3 min readHey folks,
Here are the top 10 things I found worth sharing and your UX tip of the week.
Focus on elevating the positives of your target customer persona in your product strategy win zone instead of eliminating negative customer personas that fall outside of it.
“If you Elevate the Positives, you’ll earn about 9 times more revenue than if you Eliminate the Negatives (8.8 times, to be precise.)”
“Today's Minimum Viable Product (MVP) is often about building a better version of an idea, not validating a novel one. It’s not good enough to be first with an idea. You have to out-execute from day one.” Rethink the startup MVP.
At odds: Adobe Design wrote about defining experience quality in large language models. Bloomberg wrote about how Adobe’s ‘Ethical’ Firefly AI was trained on Midjourney images.
Natasha Eibich provided insights on how to craft better stories in research presentations by going beyond the hero’s journey.
Leap over 6 mistakes in UX benchmarking. Consider running a top tasks analysis to get started. Go deeper with the Center Centre outcome-driven UX metrics training.
Josh LaMar dove into the challenges inherent in research informing impact. Go deeper with: Supercharge your research impact, Are CX/UX Researchers and Designers Delivering Value, and The Immediate Value of CX/UX Research.
“Strategy is about compelling the variable you don’t control. Planning is controlling the variables you do. You need both BUT planning is not a substitute for strategy.” Strategy is not planning.
David Hoang wrote about the Design Engineering role that has been emerging in software over the last few years.
“Games promote curiosity, which in turn, boosts creativity. The gamer or the tinkerer has free rein to imagine what that world looks like — and how to make it even better.” Dig into the productivity of play.
“The most effective tactic to evangelizing good design is situational. It offers the only direct credibility you can earn. Your team faces a problem and you help solve it.” Read the insider’s guide to evangelizing good design. Related: How Design Makes the World.
Andrew Tipp shared why UX design principles will forever be relevant by applying them to emerging tech. Johannes Schleith wrote about designing for problems worth solving in the face of AI.
Thanks for reading!
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Sincerely,
Gerren