A steady pace of concepts higher on the value chain

Hey folks,

Here are the top 10 things I found worth sharing this week.

1. 1. “How does the customer encounter the problem? What’s stopping them from solving it today? How will this feature help them overcome it? Why should the business care?” Delve into an exploration of how lo-fi design might be higher up the value chain with Pavel Samsonov.
      
      

   2. Bianca Work has been sharing insightful posts and resources on actionable measurement systems, such as the price of assumptions (aka conjoints and consequences series, part 1).
      
      

   3. “What if my role wasn’t about leading solo but rather about gathering and synthesizing the best ideas quickly to create something amazing?” I relate to what Kaitlyn Hova wrote in how the “Katamari Mindset” transformed her approach to software and life.
      
      

   4. Dive into a comparative overview of a growth designer vs. core product designer with Siva S.
      
      

   5. Did you know there’s a design sprint for brand work? Try out the 3 hour brand sprint by Jake Knapp (author of Sprint) the next time you’re doing a brand design project.
      
      

   6. Need fresh type? Check out free fonts at Fontshare and Awwwards curated 250+ free fonts. Or, explore paid foundries such as Klim, Process, Grilli, Lineto, and Displaay. Or, get lost with Fonts In Use.
      
      

   7. Gabriela Cojocariu outlined behavior-driven performance management. “Align your KPIs with the desired(employee) behaviors.” I would strongly advocate to add customer behaviors with (or before) employee behaviors.
      
      

   8. Interesting Figma resources: WCAG 2.2 card deck by Johannes Lerner. Layered experience map and how-to guideby Turtle Design.
      
      

   9. Robert Meza created a behavior shift canvas adapted from the business model canvas and value proposition canvasfrom Alex Osterwalder and team. Would you pilot it?
      
      

   10. To add to your coffee table: NN/g’s new book Digital Icons That Work by Kate Kaplan and Kelley Gordon.

Thanks for reading! This newsletter is a free hand-crafted resource for the UX community and beyond. If you like it, browse the archive, subscribe, and consider forwarding it to a friend.

Sincerely,
Gerren