Here be dragons: AI + UX Research

What's inside: AI vs UXR, Delta CX map, Tesler’s Law, onboarding improvements, product visions, type trends, strategy vs. OKRs vs KPIs, and more.

Newsletter • March 1, 2024 • 3 min read

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Hey folks,

Here are the top 10 things I found worth sharing and your UX tip of the week.

UX tip of the week

Here be dragons: AI + UXR. Take major pause if considering how to utilize AI in User Research.

Pavel Samsonov explained how AI user research is not “better than nothing” — it’s much worse.
- "Synthetic insights are not research. They are the fastest path to destroy the margins on your product.”
Debbie Levitt exposed AI’s perspective on its role in UX research.
- “AI knows that at this time, AI isn’t better than a human when it comes to planning, executing, or analyzing qualitative research.”
NNG conducted information foraging with ChatGPT, Bard, and Bing Chat.
- “To be useful, these tools should be more powerful than a traditional search engine.”
Claire Jin explored how to build better AI products with user research.
- “By employing methodologies like the ‘Wizard of Oz,’ longitudinal studies, and incorporating user feedback loops, we ensure that AI models stay focused on user needs.”

Top 10 things worth sharing this week

Have you made a delta CX impact map? It can help you tie customer needs to business impact and increase project buy-in for UX.
A lot of organizations want their product to super simple. Tesler’s Law states that for any system there is a certain amount of complexity that cannot be reduced. Perhaps figuring out what can and can’t be reduced (and why) is a worthwhile exercise. See also: Laws of UX.
“Customers with a positive onboarding experience were 7.2% more likely to return to the product than those who weren’t satisfied.” Find out the common mistakes in designing onboarding and learn the secret sauce behind engaging onboarding from 20+ top tech companies.
Bansi Mehta talked about how product visions can get muddled with multiple stakeholder inputs resulting in short-termism, vision drift, lost investment, misaligned goals, and more.
Resources from noteworthy design leaders: Defining Experience Substack by Rachel Kobetz and This Is A Prototype Podcast with Doug Powell.
Worth a look: Monotype published their 2024 type trends report at the beginning of February.
If you need a refresher, explore the diff differences between strategy, OKRs, and KPIs. See also: Playing to Win, Strategy Process Map, and Strategy Choice Cascade.
Coming soon! Keep an eye on the Forms & Tables library of design components built for enterprise SaaS applications.
Robert Fabricant pontificated on why a generation of design leaders grapple with their future. We weren’t prepared for our success, we misread the signals, and we struggled to adapt.
There are some solid points about shifting to service-dominant logic in this tiny article by Arne Van Oosterom.

Thanks for reading!

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Sincerely,
Gerren

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