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Reversing design strategy failure
What's inside: Design strategy, radical focus, dual operating system, multi-agent AIs, warm data, AI design principles, and more.
Newsletter • March 22, 2024 • 5 min read
Hey folks,
Here are the top 10 things I found worth sharing and your UX tip of the week.
UX tip of the week
This is some of the most practical advice I’ve come across on how to reverse 8 reasons why design strategy fails.
Lack of clear objectives → Emphasize clear goal setting
Insufficient understanding of the user → Conduct deep user research
Poor alignment with business strategy → Align design and business strategy
Resistance to change → Foster a culture openness to change
Inadequate collaboration → Encourage interdepartmental collaboration
Underestimating complexity → Plan realistically
Neglecting measurement and iteration → Iterate based on metrics
Failing to scale → Consider scalability from the start
Top 10 things worth sharing this week
Christina Wodkte established the Four Square approach to help your team achieve Radical Focus. Get an overview here and a starter template (Figjam, Miro) to create a Four Square for your org.
If you need ideas about what to do when you don’t have a content designer, look no further. And please don’t use the word please.
Rachel Kobitz wrote about how design leaders can chart the future while delivering for today with a dual operating system.
Will the latest digital transformation completely remove the human partnership layer from every product/service with multi-agent AI systems (see section 3)? See also your future customer is a machine and explore what Sierra can do.
Explore Metalab’s rebrand. “We wanted this kind of call to action in our brand, for everybody to seek wonder and seek the wonderful in everything we do.”
Ida Persson reminds us that customers are humans motivated by emotions not numbers. Businesses should aim for true connection by leveraging stories and warm data to start.
Nurkhon Akhemdov reviewed Google’s AI design principles. Alex Klein shared 3 capabilities designers need to build for the AI era.
It was interesting to explore the topics that made the cut at 2024 SXSW Interactive — especially this year in contrast the past years.
Learn how to create a color palette for design systems with Alex, then check WCAG color contrast for accessibility.
This free AI pixel art generator offers nice nostalgia for gamers and early computer enthusiasts.
Thanks for reading!
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Sincerely,
Gerren