About

Creative Market

Chief Design Officer

Led the hiring and scaling of a multi-discipline design team. Contributed research, strategies, and decisions at the executive level that drove business direction. Led end-to-end customer experience, product design, brand design, UX research, design processes, design system, and team development. 

Served as Director of Design & Community, Marketplace at Autodesk from Feb 2014 - Jul 2017 after Creative Market was acquired.

Products:

• (Sep 2012 - Feb 2019) Marketplace

• (Jul 2017 - Nov 2018) Pro
  
  

UX Team:

• Direct reports: 12

  • Included Product Design, Community, Curation, UX Research
    
    

Highlights:

• Contributed to recruiting strategies that helped the org (10 to 60 employees) and UX team (2 to 12) scale 500%.

• Contributed to 24% CMGR during the first 14 months which resulted in receiving 2 acquisition offers a year later.

• Contributed growth strategies which resulted in shop owners earning $1M in payouts during the 1st year.

• Led design work that grew the catalog 7x, revenue 4x, and purchases by 230% in the 2nd year.

• Grew the business to 5M members, 28k shops, and 2.7M products by the end of the 6th year.

Design Director

Joined as employee #5 and was promoted to the executive team after 6 months. Led the brand and product design work behind the marketplace MVP launch.

Products:

• Marketplace
  
  

Highlights:

• Contributed to pre-launch strategies that captured 75k+ customers and 1k+ shops.

• Led product design work which resulted in growing new members 37% M/M, unique visitors 15% M/M, and purchases 23% M/M during the first year.

GSD&M

Senior Designer

Established web design processes and educated the team about workflow for new digital business offerings as the onlydedicated in-house interactive designer. Led interactive work with in-house front-end developer and contributed to pitches that won new accounts.

Select clients:
HomeAway, USAF, Hallmark, Marshalls

Highlights:

• Contributed digital work that supported winning advertising agency of record for HomeAway.

• Designed a promotional campaign that celebrated the agency’s 40th anniversary which won a 2012 AAF gold addy award.

Springbox

Senior Designer

Led full-cycle digital design projects in a cross-functional agency team. Pitched interactive work to new and existing clients. Led internal design critiques. Collaborated with engineering and content teams to build digital experiences. Provided technical training directly to client teams.

Select clients:
Livestrong, Central Market, Paypal, LG, Disney, University of Texas

Highlights:

• Won an AFF gold addy award and a Davey gold award for the redesign of livestrong.org.

• Won W3 and Davey silver awards for seasonal interactive campaign work for local Texas grocery chain Central Market.

• Designed the new Visual Arts Center brand identity for the University of Texas.

Giles Design

Designer

Operated as lead web and environmental designer. Owned the full lifecycle of projects and collaborated closely with principal on all creative work. Carried multiple clients and projects which improved revenue growth and offerings of the studio. Delegated production work to junior designers and interns. 

Select clients:
Culinary Institute of America, Valero, Pearl Brewery, Tobin Foundation

Highlights:

• Won gold and silver DSVC awards and the TSA best of show award for environmental projects designed for the Tobin Foundation park and library.

Freelance

Creative Director & Designer

Provided startups, businesses, and non-profits with services to help them achieve their goals like market and UX research, product strategy, branding & identity design, product and UX design, print design, illustration, writing, creative direction, education, workshops, marketing, advertising, and more.

Select clients:

AIGA, Creative Mornings, Puma, Workman Publishing, InVision, Cisco, Blackboard, Help Ink, HowDesign, Over App, Design Studio App, United Pixelworkers, and more.