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Surplus participants may enhance research quality
What's inside: Research recruitment, figma color wheel, senior IC career advice, minimum viable pizza, strategic content design, and more.
Newsletter • November 17, 2023 • 5 min read
Hey folks,
Here are the top 10 things I found worth sharing and your UX tip of the week.
UX tip of the week
Recruit more research participants than current industry best practices.
In 2021, the NNG published that it only takes five users to find around 85% of your usability issues.
Debbie Levitt challenged this current best practice in her CX/UX qualitative research sample sizes article.
“I recruit eight to twelve people per persona, segment, or typology for generative research.”
“I recruit five or six people per persona, segment, or typology for evaluative research.”
Top 10 things worth sharing this week
Figma recently introduced a color wheel with generated palettes and a visual copilot that accelerates figma-to-code workflows.
Artiom Dashinsky launched a new book with practical career adviced called The Path to Senior Designer. Eve Weinberg proposed an advanced UX design IC track called creative problem solver.
“Through more inclusive design practices, we can understand the problems that cause pain, collaborate on how we might be able to address them, and take the guesswork out of delivering positive impact.” Sara Tieu and team hosted a co-creation workshop with drivers at Lyft.
If you’re short on time to read longer articles, get a summary with TLDR This.
I’ve been a big fan of Google’s People + AI Guidebook. I was excited to learn that they recently published a redesigned version.
Don’t serve your customers a minimum viable pizza.
Erica Jorgensen launched Strategic Content Design which contains hard-won methods and proven tips for conducting quant and qual content-focused research and testing.
Kate Steinmeyer shared the top considerations for UX leaders building an AI-Driven UX team.
Page Laubheimer shared an overview of personas vs. analytics segments.
Allan Peters shared secrets to creating an iconic visual branding that stands the test of time in their new book Logos that Last.
Thanks for reading!
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Sincerely,
Gerren