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Lead with answers to now what?
What's inside: Reflective model, data visualization, JTBD at scale, getting stuck, AI index report, experience maps, and more.
Newsletter • April 26, 2024 • 5 min read
Hey folks,
Here are the top 10 things I found worth sharing and your UX tip of the week.
UX tip of the week
Focus on elevating the positives of your target customer persona in your product strategy win zone instead of eliminating negative customer personas that fall outside of it.
“If you Elevate the Positives, you’ll earn about 9 times more revenue than if you Eliminate the Negatives (8.8 times, to be precise.)”
Top 10 things worth sharing this week
Explore the FT school’s guide to portraying visual data.
Learn how to developer your first Figma plugin with Lee Munroe.
Learn from a real-world story of applying jobs-to-be-done at scale. "The first step was to understand what flavor of JTBD to start with. We needed to decide whether we wanted more structure (Ulwick) or to improve how we understand the mindset shift (Moesta).” See also JTBD Theory Practice and JTBD Handbook.
Design is the process of getting stuck. Do you agree?
Start (or keep) using this question in strategy discussions: what would have to be true? It can help you decompose analysis into logic and data, focus on creating the future, and in ongoing strategy evaluation.
Read about how research insights regarding Netflix Profiles led to changes that doubled conversions.
Stanford published its AI Index Report 2024 with these 10 takeaways.
Although extraverted leadership enhances group performance when employees are passive, this effect reverses when employees are proactive, because extraverted leaders are less receptive to proactivity.” Learn more about extrovert vs. introvert team leadership.
Revisit how to build an effective layered experience map based in research.
“I think our next great adventure is to share and show how design delivers its best work in systems thinking and complex problem-solving, and not only in customer experience.” How will design leaders reinvent in the field?
Thanks for reading!
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Sincerely,
Gerren