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Refresh your customer why and journey blueprint
What's inside: Conversational AI, sustainable design patterns, OOUX, why designers quit, design system directory, free textures, and more.
Newsletter • January 12, 2024 • 5 min read
Hey folks,
Here are the top 10 things I found worth sharing and your UX tip of the week.
UX tip of the week
Refresh (or create) two important UX artifacts in your organization for 2024: the customer why and the customer journey blueprint.
Check out how AirBnB structured their journey map. Consider mapping all product, policy, and service touchpoints.
Kaaren Hanson, the CDO at Chase, shared a blueprint for the customer why.
Looking for more? Explore User Story Mapping.
Top 10 things worth sharing this week
Bansi Mehta broke down what’s next for conversational AI in Enterprise apps, including starting with mapping 3 elements: intent, entities, and context.
Vitaly Friedman shared an overview of the most important sustainable design patterns for UX and included a list of article and book reading.
Are you familiar with Object-Oriented UX (OOUX)? “It's not only developers that are breaking up complex systems by objects. All humans think in objects.“ Learn how to start a pilot with OOUX.
Based on this 2023 report, the main reasons why designers quit jobs are because they’re boring, the organizations have low UX maturity, and there is no career progression.
Tom Seiple discussed how good design is subjective, contextual, and intentional by comparing urban planning to digital product design.
ICYMI: Explore why Adobe flubbed its $20B acquisition of Figma and how it could impact design software for years to come.
Learn more about the 3 cognitive biases that Apple uses to make you spend more: center-stage effect, consistency bias, and anchoring bias.
Explore a directory of best-in-class design systems from top-tier tech companies.
“If designers are neighter at the start of the innovation process or at the end, it seems unfair to say they’re responsible for the outcomes of that process. When responsibility is shared, everyone can have some.” Read more about who is responsible for the impact of innovative products.
Dig into a small collection of quality high-resolution textures at Freeject.
Thanks for reading!
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Sincerely,
Gerren