Spruce DVD #1
Spruce is a creative furniture upholstery business located in Austin, Texas. Lately, they've been hard at work producing a series of how-to instructional DVDs to share with everyone.I was tasked with designing the packaging for their first DVD, and chose to bring the tools and process included in the video onto the front cover. I used a grid to deliver the visuals, and added the bright orange-red color of the two fabrics in the DVD as the visual identity of this first DVD installment. Inside the packaging, I recreated the vintage pattern from one of the re-upholstered chairs to create a big stylish impact.
Go support this amazing little shop and learn how to re-upholster! Buy the DVD on their site, and read more about the project on their blog.
Client: Spruce
Role: Design, Art Direction
Type: Print, Packaging
Other Contributors:
Video Production & Editing: Chris Hatcher
Video Director: Dean Schanbaum
Photographer: Mel Ferro Cole
Front Cover
Back Cover
Inside DVD Case with Disc
Front Cover - Label Detail
Front Cover - Tool Grid Detail
Front Cover - Edge Detail
Inside Case - Signature Detail