Identity Design • 2013
Naluki is a start-up accelerator that was pitched for the state of Hawaii. The word Nalukai means "one who is seaweathered, or one who has weathered the storms of life." I designed custom logotype inspired by the culture of the islands.
The exercise began with exhaustive sketches which explored the concepts of the ocean, sailing, the island, journey and more.
Role: Art Direction, Design
Type: Identity Design
Date: Nov. 2012