Identity Design • 2013
Naluki is a start-up accelerator that was pitched for the state of Hawaii. The word Nalukai means "one who is seaweathered, or one who has weathered the storms of life." I designed custom logotype inspired by the culture of the islands.

The exercise began with exhaustive sketches which explored the concepts of the ocean, sailing, the island, journey and more.

Client: Nalukai
Role: Art Direction, Design
Type: Identity Design
Date: Nov. 2012


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© Gerren Lamson 2017. Crafted by hand using Unsemantic. Email: hi {at}