New Work: Spruce DVD

Recently, I was approached by Amanda Brown, the owner of Spruce, and her creative filmographer, Chris Hatcher, to help them design packaging for the first installment of their how-to instructional DVD series on reupholstering furniture. Amanda and her team are truly experts at their creative craft, and really nice, laid back Austin folk as well!

The concept was to create an asymmetrical grid of visuals that bring the content of the video to the outside of the packaging. On the front cover, the tools and raw chair “skeleton” are shown above Amanda and the finished product to give a broad sense of the process in the video. On the back, the before and after shots for the two reupholstery projects in the video are shown. For the inside, I re-created one of the historic fabric patterns used in the DVD to create big visual impact and excitement around the disc.

Here’s a peek at one of the initial sketches that the final design was based on:

Go support this awesome furniture reupholstery shop by buying their DVD and tools here!

You can read more about the project on their blog. Happy furniture flipping, y’all!

This entry was posted in New Work/Play. Bookmark the permalink.

Leave a Reply