During Valentine’s weekend, Central Market hosts their annual chocolate festival. This year, I concepted and designed an interactive campaign based around the idea of “products giving love notes to chocolate” through in-store mobile and .com interactive experiences.
Customers could discover love notes to chocolate and use their mobile phone to enter 6 chances to win a chocolate gift basket. In total, the campaign featured .com and mobile interactive work, printed signs with QR codes, and product illustrations. See the full campaign here.